We’re going to be doing something a little different on RLCD today. Remember how I shared on this month’s Blog Goals post that I wanted to incorporate more lifestyle posts? Well here we go. I want to start a #bossbabe series highlighting local Women of Color (particularly Black women) who are doing their thing. So today we are featuring Raeisha Williams, owner of The LashBar.
Raeisha is the owner of the newly opened LashBar which is located at the heart of North Minneapolis. Raised in South Minneapolis, Raeisha has always been involved in her community. Not only is she insuring that Black women have a safe space to pamper themselves, she is also currently running for Minneapolis City Council in Ward 5.
When we agreed on this feature, I was pleasantly surprised to see that her business was located over north. As soon as we entered the space I fell in love with it. From the furniture to the colors on the wall, it was very obvious that everything had been carefully curated to create a welcoming and sophisticated atmosphere.
I’m excited to feature someone who is not only involved in our community through her business, but who is working actively towards bettering our community along the way.
From personal experience I will say that I have not had the experience of being in a beauty space where it was create with me in mind. Not only that, but that its mission was to provide amazing service to its clients and that also had the chic and welcoming atmosphere that we usually find in salons uptown (that as we all know usually do not cater to Black women).
We should have beautiful welcoming environments. We should have places that replicate uptown or any other high end space in the Twin Cities – Raeisha Williams
Raeisha’s decision to embark in this business venture came after a bad experience that she had at a nail salon while getting her lashes done. She felt that there was no privacy and that the service was mediocre to say the least. The lash and nail salon businesses are dominated by non-Black owners, even though we are its main consumers over north. This inspired her to further service the community by bringing in a new business into the area that is Black owned and that its focus is to service Black women specifically.
The LashBar offers lash extension services ( duh!), eyebrow grooming and facials. Continuous training is provided to everyone working there to ensure the best quality in the services that they provide.
The LashBar emulates the need for businesses that are not only Black owned but that strives to provide the quality of service that we not only deserve but also desperately need. Their mission is to provide affordable quality service to its clients, while educating them in the process. As well as train and hire WOC but specifically Black women. Though all are welcomed at the LashBar, Raeisha is “unapologetic about who the space was created for”. She also makes this apparent through all her marketing material by featuring WOC in all of them.
Though it may be a popular opinion, Raeisha does not believe that Black women don’t support each other. She attributes her business’ success to all the love that she has been receiving from Black women in the area.
I asked Raeisha what advice she would give to women looking to start their own business and her response was to:
Have every piece together before you have the money
“Be ready. And what I mean by be ready is have faith. I kept talking to God.” She then started to jot down plans for her business, from location to the color of her walls. She was also “writing down the numbers of what [her] projections would be” and eventually found a family member who was willing to invest in her business. With an investor in place Raeisha began the process of putting together a more concrete business plan. And today you can see her dream that came into fruition at The LashBar located on 1011 W. Broadway Ave N.
Thank you Raeisha for taking the time to meet with me and introduce me to your business. I’m always very happy to see Black women succeeding, especially in a our city!
Let’s keep supporting and uplifting each other. Though we have made progress, we still have a long way to go in the journey of taking a piece of this American pie. There’s room
for each and every Black woman to succeed in this world, but we will need each other in order to achieve it.
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